Family Business Marketing
Our marketing services are focused on the review and development of:
- Marketing strategies and implementation plans;
- Sales strategies;
- Promotional pieces;
- Sales compensation systems;
- Sales skills training;
- Customer feedback (customer satisfaction surveys, confidential organization surveys, new product/service surveys, and more);
- Market research;
- Web design, navigation and user testing; and
- Analysis of distribution alternatives.
Bill’s and Michaelle’s previous roles, such as sales with IBM and entrepreneurs founding and operating numerous small businesses, combined with their understanding of accounting and processes, give them a great perspective and instinct in this service area. Additionally, Michaelle Cameron, Ph.D. (retired), is the former Marketing Professor for the MBA program at St. Edwards University in Austin. Michaelle provides valuable insight and strategy on many of the marketing related projects conducted by Succession Insititute LLC.